Beyond: A SaaS Strategy Execution Platform

Revolutionizing Business Strategy with Beyond

I took over the Beyond platform when it was at the Minimum Viable Product (MVP) stage and it has since evolved into a fully-fledged SaaS offering. The platform enables business owners to manage their internal strategy execution through a highly configurable system. As the Project Manager, Product Architect, Product Owner, Senior Frontend Developer, and UI/UX Designer, I took over the project during its early stages and led a team of two offshore developers over the course of two and a half years. Together, we executed a major overhaul, preparing the product for market as a scalable SaaS platform.

Beyond allows users to customize their dashboards, platform pages, and sections while also creating fully customizable meeting structures. These can range from quick catchups to highly structured board meetings. One of the key features I pioneered was the integration of a fully custom-trained OpenAI chatbot, designed to serve as a virtual business strategy consultant.

As the platform gained momentum, it spun off into a standalone company and successfully completed two rounds of capital raising, with more rounds on the horizon.

Key Responsibilities

In my leadership role, I was responsible for a broad range of tasks, including:

  • Project Management: Ensuring smooth communication and development across the team.
  • Product Architecture: Designing the system architecture to scale and adapt to evolving business needs.
  • Product Ownership: Defining the vision and roadmap for the product.
  • Frontend Development: Developing key frontend features and functionalities.
  • UI/UX Design: Crafting a user-friendly interface while balancing complex platform configurations.

Overcoming Challenges

Developing a highly configurable, user-friendly platform was a key challenge. We needed to balance flexibility and customization with ease of use, which involved implementing a variety of onboarding workflows and end-user training methods. User adoption was paramount, and the onboarding process had to be simple, intuitive, and accessible to a wide range of users.

Another challenge was managing the product's growth under a relatively small budget. Given the scale of the ambitions, it was critical to make fast, decisive actions when prioritizing features, updates, and framework changes. This also required flexibility in adjusting the platform’s architecture as needed.

Tech Stack

The Beyond platform was built using a powerful and modern stack, enabling rapid development, scalability, and future-proofing for ongoing improvements.

Tech Stack Overview:

  • Frontend: ReactJS, TypeScript
  • State Management: Redux
  • Data Fetching: Tanstack Query
  • Email Integration: SendGrid
  • AI Features: OpenAI Integration
  • Cloud Services: Microsoft Azure
  • UI Components and Styling: Shad/cn, TailwindCSS

Final Thoughts

The Beyond Business Strategy Execution Platform is more than just a management tool—it’s a customizable, scalable solution for business owners to execute their internal strategies. Taking this project from its MVP stage to a full-fledged market-ready SaaS product has been an incredibly rewarding journey. The integration of innovative technologies, like a custom-trained OpenAI chatbot, set Beyond apart as a modern solution for companies looking to optimize and transform their strategy execution.

With its successful funding rounds and the growing interest in the product, Beyond is set to make a significant impact on how businesses approach their strategic initiatives in the future.